![]() It provides an overview that you can work from. The creative brief should answer who, what, why, when, where, and how. Timescale: you’ll need access to the timeline for the project.Brand Guidelines: you need to know what font you can use for written content, how large their logo should be, the brand color scheme, etc.Project Goals: how does the client plan to use the work, and what do they hope to achieve? It’s also good to know how the client will measure the success of your work.Competitor Information: you want a list of the companies operating in the same sector as your client.You also want to know who to contact if you have any questions. ![]() Background Information: basic information about the client, their niche, and their customer base/ customer personas.The brief should be no more than two pages.Īssuming you are working with a client, rather than creating graphics for the business you work for, here are some essential things you should have access to before kicking things off: Your creative brief contains the essential information you need for the project to progress. Review the Design BriefĪt the start of a project, you need your design brief. Read on to learn how to create a graphic design workflow you can utilize at your company. Having that process in place is especially important when you’re managing a large team of designers. The graphic design workflow will help you better manage a project and hopefully ensure your final deliverable consistently exceeds the clients’ expectations. It’s essentially a checklist for the creative process. The graphic design workflow provides you with a step-by-step process you can follow to achieve an objective. It’s good practice to have a graphic design workflow when working with a client or business.
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